{"id":68,"date":"2026-07-30T14:59:15","date_gmt":"2026-07-30T12:59:15","guid":{"rendered":"https:\/\/annemariefaber.nl\/index.php\/ux-design\/"},"modified":"2026-08-03T14:38:40","modified_gmt":"2026-08-03T12:38:40","slug":"ux-design","status":"publish","type":"page","link":"https:\/\/annemariefaber.nl\/index.php\/ux-design\/","title":{"rendered":"UX Design"},"content":{"rendered":"\n<p class=\"has-text-align-left alignwide wp-block-paragraph\"><strong>Complexe software<\/strong> vraagt om meer dan een mooi ontwerp. Ik help organisaties door complexe systemen snel te doorgroden, overzicht te cre\u00ebren en <strong>oplossingen<\/strong> te ontwerpen <strong>die werken in de praktijk<\/strong>. Mijn kracht ligt in <strong>korte UX-trajecten<\/strong>, waarin ik in slechts enkele weken de kern van een complex UX-vraagstuk blootleg en vertaal naar een helder concept of een concreet herontwerp.<\/p>\n\n\n\n<div class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group alignfull is-style-section-2 has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-3c606025 wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--40);margin-bottom:var(--wp--preset--spacing--40);padding-top:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--40)\">\n<div class=\"wp-block-columns alignwide are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-2e24ed75 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full ai-bind-avatar\" style=\"margin-top:0;margin-right:var(--wp--preset--spacing--50);margin-bottom:0;margin-left:var(--wp--preset--spacing--50)\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"1142\" src=\"https:\/\/annemariefaber.nl\/wp-content\/uploads\/2026\/07\/IMG_5580-1.png\" alt=\"\" class=\"wp-image-124\" style=\"aspect-ratio:1;object-fit:cover\" srcset=\"https:\/\/annemariefaber.nl\/wp-content\/uploads\/2026\/07\/IMG_5580-1.png 1200w, https:\/\/annemariefaber.nl\/wp-content\/uploads\/2026\/07\/IMG_5580-1-300x286.png 300w, https:\/\/annemariefaber.nl\/wp-content\/uploads\/2026\/07\/IMG_5580-1-1024x975.png 1024w, https:\/\/annemariefaber.nl\/wp-content\/uploads\/2026\/07\/IMG_5580-1-768x731.png 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading alignwide\">NOVA: Een heldere redesignstrategie voor een complexe applicatie<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Onderzoek, analyse en een redesignstrategie voor een complexe applicatie van de NS. In plaats van de interface te verbeteren, bleek het informatiemodel de sleutel tot een toekomstbestendige oplossing.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/annemariefaber.nl\/index.php\/nova-nederlandse-spoorwegen\/\">Bekijk de case<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull is-style-section-2 has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-3c606025 wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--40);margin-bottom:var(--wp--preset--spacing--40);padding-top:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--40)\">\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-2e24ed75 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center has-global-padding is-content-justification-left is-layout-constrained wp-container-core-column-is-layout-4a1cfbce wp-block-column-is-layout-constrained\">\n<h2 class=\"wp-block-heading\">GTBV: in twee weken van vastgelopen redesign naar een werkbare oplossing<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Een redesign weer op de rails. Door statussen en acties duidelijk van elkaar te scheiden ontstond binnen twee weken een werkbare oplossing voor de klantenservice van de NS.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/annemariefaber.nl\/index.php\/gtbv-nederlandse-spoorwegen\/\">Bekijk de case<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-bottom is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full ai-bind-avatar\" style=\"margin-right:var(--wp--preset--spacing--50);margin-left:var(--wp--preset--spacing--50)\"><img loading=\"lazy\" decoding=\"async\" width=\"1145\" height=\"1099\" src=\"https:\/\/annemariefaber.nl\/wp-content\/uploads\/2026\/07\/Frame-1842069.png\" alt=\"\" class=\"wp-image-125\" style=\"aspect-ratio:1;object-fit:cover\" srcset=\"https:\/\/annemariefaber.nl\/wp-content\/uploads\/2026\/07\/Frame-1842069.png 1145w, https:\/\/annemariefaber.nl\/wp-content\/uploads\/2026\/07\/Frame-1842069-300x288.png 300w, https:\/\/annemariefaber.nl\/wp-content\/uploads\/2026\/07\/Frame-1842069-1024x983.png 1024w, https:\/\/annemariefaber.nl\/wp-content\/uploads\/2026\/07\/Frame-1842069-768x737.png 768w\" sizes=\"auto, (max-width: 1145px) 100vw, 1145px\" \/><\/figure>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull is-style-section-2 has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-3c606025 wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--40);margin-bottom:var(--wp--preset--spacing--40);padding-top:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--40)\">\n<div class=\"wp-block-columns alignwide are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-2e24ed75 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full ai-bind-avatar\" style=\"margin-right:var(--wp--preset--spacing--50);margin-left:var(--wp--preset--spacing--50)\"><img loading=\"lazy\" decoding=\"async\" width=\"1440\" height=\"896\" src=\"https:\/\/annemariefaber.nl\/wp-content\/uploads\/2026\/07\/New-Returns-_-Results-_-Bike-model.png\" alt=\"\" class=\"wp-image-116\" style=\"aspect-ratio:1;object-fit:contain\" srcset=\"https:\/\/annemariefaber.nl\/wp-content\/uploads\/2026\/07\/New-Returns-_-Results-_-Bike-model.png 1440w, https:\/\/annemariefaber.nl\/wp-content\/uploads\/2026\/07\/New-Returns-_-Results-_-Bike-model-300x187.png 300w, https:\/\/annemariefaber.nl\/wp-content\/uploads\/2026\/07\/New-Returns-_-Results-_-Bike-model-1024x637.png 1024w, https:\/\/annemariefaber.nl\/wp-content\/uploads\/2026\/07\/New-Returns-_-Results-_-Bike-model-768x478.png 768w\" sizes=\"auto, (max-width: 1440px) 100vw, 1440px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading alignwide\">QWIC: De werkplaats liet zien dat een goed proces net zo belangrijk is als een goede interface.<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Onderzoek, analyse en herontwerp van het retourproces voor het B2B-dealerportaal van QWIC. Gebruikersonderzoek bij dealers leidde niet alleen tot een nieuwe interface, maar ook tot een fundamenteel ander retourproces.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/annemariefaber.nl\/index.php\/dealerportaal-qwic-e-bikes\/\">Bekijk de case<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">&#8230;en nog veel meer projecten voor o.a.:<\/h2>\n\n\n\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-9a5c78a0 wp-block-columns-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--40);margin-bottom:var(--wp--preset--spacing--40);padding-top:0;padding-right:0;padding-bottom:0;padding-left:0\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-top:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--40)\">\n<ul class=\"wp-block-list\">\n<li>Nederlandse Spoorwegen<\/li>\n\n\n\n<li>Rabobank<\/li>\n\n\n\n<li>Centraal Beheer<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-top:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--40)\">\n<ul class=\"wp-block-list\">\n<li>CRV<\/li>\n\n\n\n<li>NS International<\/li>\n\n\n\n<li>KPN<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-top:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--40)\">\n<ul class=\"wp-block-list\">\n<li>Slimstock<\/li>\n\n\n\n<li>Pensioenfondsen Kappers, Beton en Slagers<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-9a5c78a0 wp-block-columns-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--40);margin-bottom:var(--wp--preset--spacing--40);padding-top:0;padding-right:0;padding-bottom:0;padding-left:0\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-top:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--40)\">\n<h4 class=\"wp-block-heading\"><strong>Hier help ik mee:<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Enterprise UX<\/li>\n\n\n\n<li>Redesign trajecten<\/li>\n\n\n\n<li>UX-onderzoek<\/li>\n\n\n\n<li>Complexe software<\/li>\n\n\n\n<li>Software voor medewerkers<\/li>\n\n\n\n<li>Procesoptimalisatie<\/li>\n\n\n\n<li>Inclusive design<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-top:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--40)\">\n<h4 class=\"wp-block-heading\"><strong>Zo pak ik het aan:<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>UX research<\/li>\n\n\n\n<li>Contextual inquiry \/ veldonderzoek<\/li>\n\n\n\n<li>Gebruikerinterviews<\/li>\n\n\n\n<li>Expert reviews<\/li>\n\n\n\n<li>Usability-tests<\/li>\n\n\n\n<li>User story mapping<\/li>\n\n\n\n<li>Workshops<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-top:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--40)\">\n<h4 class=\"wp-block-heading\"><strong>Hier heb ik ervaring mee<\/strong>:<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Mobiel, tablet, web, smartwatch<\/li>\n\n\n\n<li>Web, Adroid, iOS, Mendix<\/li>\n\n\n\n<li>Figma, Miro, Jira, Azure DevOps<\/li>\n\n\n\n<li>Design systems<\/li>\n\n\n\n<li>OV, Financi\u00eble sector, media<\/li>\n\n\n\n<li>Enterprise, B2B, B2E, B2C<\/li>\n\n\n\n<li>Scrum PSM I, agile, Kanban<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignwide has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading alignwide has-primary-color has-text-color has-link-color wp-elements-1\">Kunnen we iets voor elkaar betekenen?<\/h2>\n\n\n\n<p class=\"alignwide wp-block-paragraph\">Of je nu aan het begin van een project staat of vastloopt in een bestaande oplossing: ik denk graag met je mee. Neem gerust contact op voor een kennismaking.<\/p>\n\n\n\n<div class=\"wp-block-buttons alignwide is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"mailto:annemarie@annemariefaber.nl\">Neem contact op<\/a><\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Complexe software vraagt om meer dan een mooi ontwerp. Ik help organisaties door complexe systemen snel te doorgroden, overzicht te cre\u00ebren en oplossingen te ontwerpen die werken in de praktijk. Mijn kracht ligt in korte UX-trajecten, waarin ik in slechts enkele weken de kern van een complex UX-vraagstuk blootleg en vertaal naar een helder concept [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-68","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/annemariefaber.nl\/index.php\/wp-json\/wp\/v2\/pages\/68","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/annemariefaber.nl\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/annemariefaber.nl\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/annemariefaber.nl\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/annemariefaber.nl\/index.php\/wp-json\/wp\/v2\/comments?post=68"}],"version-history":[{"count":17,"href":"https:\/\/annemariefaber.nl\/index.php\/wp-json\/wp\/v2\/pages\/68\/revisions"}],"predecessor-version":[{"id":196,"href":"https:\/\/annemariefaber.nl\/index.php\/wp-json\/wp\/v2\/pages\/68\/revisions\/196"}],"wp:attachment":[{"href":"https:\/\/annemariefaber.nl\/index.php\/wp-json\/wp\/v2\/media?parent=68"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}